LONDON – 9 January 2013 – Digital health publisher Streaming Well and British Liver Trust, today launch a video series designed to help reduce death rates from Britain’s silent killer- Fatty Liver Disease.
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In conjunction with Liver Awareness Month this January, leading UK liver charity British Liver Trust has identified a need to reach out to people and provide them with information on the potential harm they may unknowingly be doing to their livers.
In the UK alone deaths from fatty liver disease increased by one fifth between 2000 and 2009, whilst dropping in most comparable countries across Europe.[1] It is now believed that fatty liver disease kills over 700 people per year in this country.[2] Obesity, excessive consumption of alcohol and undiagnosed hepatitis are cited as the three main causes of liver related deaths in Britons- all of which are preventable.[3]
Andrew Langford, Chief Executive of British Liver Trust warns “By 2020 fatty liver disease will become the main cause of liver disease in Britain. If as the Royal College of Physicians says 25% of the population is overweight then that could mean more than 15million people are at risk of developing fatty liver disease”.
Streaming Well and British Liver Trust have identified an urgent need to educate the general public on how they can avoid developing a fatty liver. Today, they release a series of online videos explaining the lifestyle changes people can make to eliminate their risk of developing the disease.
Consultant hepatologist Dr Mark Wright explains in the series “There are an awful lot of people out there who have fatty livers and have no idea. They often have no symptoms or any idea that they have anything wrong with the liver. The worry is that, with the increasing numbers of obese people in population, we are going to be seeing a lot more late stage liver disease in the coming decades.”
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Contacts:
Genevieve Robson
Streaming Well
Telephone: +44 7850 446520
Email:- genevieve.robson@streamingwell.com
